The Mull It Over Tee
Introducing "The Original". A limited edition T-shirt from Mull It Over.
Have you ever thought, when getting ready for a night out - ‘I wish I had some official newsletter merchandise to wear to the club tonight”? Well, I certainly haven’t. Nonetheless, let me introduce you to “The Original”, a limited edition t-shirt commissioned by yours truly as a scheme to take a small percentage of your hard earned income by way of this 100% organic, locally sourced and frankly beautiful khaki garment, branding included.
Seriously though, as Mull It Over has increased in popularity and reach over the past 7 months, I have (aside from having an absolute blast writing it) debated activating the ‘paid tier’ that is a component of the Substack platform. The reason for this tier would be to cover the small costs it takes to run a service like this, from something as simple as fuel for trips to meet an artist for an interview or a ticket to attend a local gig with the intent to write about it. Nothing crazy. However, the reality is, unless you are already established with a healthy following happy to pay a few quid a month, it’s not really sustainable. The last thing I want to do is turn people off the newsletter by asking them to pay for it.
So here’s my pitch: I am planning to release high quality merchandise during different seasons throughout the year. It will not be every season and every collection will be an extremely limited run, as I astutely note the demand for newsletter branded merch is about as hot as the demand for music writing in 2024. But let’s give it a go, shall we?
For Summer 2024 I am introducing “The Original”
100% Organic Mull It Over T-shirt
Made in Belfast
Khaki
Relaxed fit
Suitable for all sexes
Available to buy now at the Mull It Over Bandcamp page, which you can access by clicking on the image below.
